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2021.01.21

What should be considered when printing brochure advertisements?

Brochure advertising print materials are one of the ways companies conduct advertising and promotion. Compared with traditional TV ads or more innovative online marketing, brochures are not only less costly but also more affordable. A well‑crafted brochure can directly boost sales of a company’s products. So, what should you pay attention to when printing brochures? Below, Yinmeng.com provides a brief overview. First, during the brochure printing process, it’s crucial to carefully select high‑quality raw materials, as this significantly impacts both the print quality and overall effectiveness of the final product. For example, different types of paper yield varying results, and imported inks generally deliver superior print quality compared to domestic alternatives. The specific choice should be made according to the customer’s needs. Secondly, throughout the production process, every step must be rigorously inspected and controlled. As most people know, brochure printing is typically done in large quantities. If quality control is inadequate at any stage, defects may appear across an entire batch of printed brochures. That concludes our brief overview of key considerations for brochure printing. We hope this information proves helpful. For more details, please visit the Knowledge section of Yinmeng.com.

What should be considered when printing brochure advertisements?

2020.10.23

Why does the same batch of ink produce inconsistent print colors?

There are many reasons why ink color can change. Sometimes, differences in the ink formulation lead to variations in color; other times, improper cleaning procedures can cause residual ink from a previous color to bleed into the next, resulting in uneven coloration. However, printing presses often encounter situations where the same batch of ink exhibits inconsistent color shades—why does this happen? Inconsistent print colors can severely compromise product aesthetics, leading to customer complaints and returns. Generally speaking, when printing with the same batch of ink, there are two common scenarios: first, the color changes during continuous production after the ink is loaded into the press; second, the color shifts after multiple uses of the same ink. This article focuses on the first scenario. 1. Color Changes During Continuous Production After Ink Loading This issue frequently arises in large‑scale orders—for example, when printing for brands like Wahaha, Uni-President instant noodles, Mengniu, or Yili. Even with the same ink, different colors may appear. These orders are typically very substantial, requiring extended production runs that can stretch from morning until afternoon. During such long printing sessions, color consistency tends to fluctuate. Initially, the color appears normal, but after about 1.5 hours, it begins to deepen. Operators then often add water to lighten the shade. Another 1.5 hours later, the color becomes noticeably lighter, creating significant variation within the same batch. 2. Solutions: Collect Production Color Data, Take Samples, and Adjust Ink Regularly While numerous methods exist for controlling ink quality, in practice, adjustments are usually made only after color changes have already occurred, rather than proactively preventing them. To ensure consistent color across an entire order, it’s essential to account for factors related to the printing equipment. In such cases, collecting production color data, taking samples, and establishing a regular schedule for ink adjustments are crucial steps. The specific operational procedure is as follows:

2019.03.29

Note that these three factors can help maintain the color durability of advertising prints.

A vibrant outdoor advertisement that perfectly integrates its message with striking visuals, coupled with the designer’s unique and imaginative concept and thematic depth, becomes a distinctive and eye-catching feature of our everyday environment. When it comes to displaying outdoor advertising in real-world settings—where factors such as varying display formats, seasonal climate changes, sunlight, rain, wind, sand, and dust all play a role—how can we ensure that the printed colors remain stable, resisting fading and discoloration over time, while also maintaining the durability and longevity of the ad itself? Several key factors deserve particular attention from advertising professionals: First, employing high-performance inkjet printers and outdoor‑grade printing equipment…

2018.10.30

What kind of ink can withstand the prolonged open‑top operation of large‑format printers?

In recent years, driven by the rapid advancement of digital printing technology and the diversification of business needs in the information age, digital printing has steadily gained prominence within the printing industry. Large-format printers, as output devices for digital printing applications, have helped overcome key bottlenecks in its development, finding widespread use in high‑quality graphic and text output across diverse fields such as quick‑turn print services, advertising, engineering drawings, GIS mapping, and more. For example, consider the HP PageWide XL 8000—the fastest large‑format color printer ever produced. Thanks to its unique performance advantages, it is well suited to handle urgent, time‑critical print jobs.

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